The Simplephoto team is excited to announce that two of the most highly effective teams in school photography software are joining forces; Simplephoto has been acquired by Fotomerchant!

For more than 20 years, Simplephoto has been building a powerful e-commerce platform with industry-leading customer service. The Simplephoto team is excited to combine our skills and experience with Fotomerchant to build the industry-leading photography workflow and sales platform. This acquisition will vastly accelerate the rate of innovation in e-commerce and workflow solutions for Simplephoto's customers while increasing our capacity to provide the industry's best customer support. 

We plan to continue to operate and support the Simplephoto platform as it is today for the foreseeable future. While development efforts are now focused on expanding the Fotomerchant platform, maintenance and security updates will continue on the Simplephoto platform. While photographers remain on the SimplePhoto platform, nothing changes regarding the pricing, support, and services they currently receive. Our goal is to keep our customers’ businesses running efficiently and profitable. At the same time, we will work toward a single workflow and sales platform that combines the development and support expertise of both the Fotomerchant and SimplePhoto teams. 

We’d love to hear from you! We understand that you may have several questions regarding this acquisition, and we are here to help make your upcoming seasons as smooth and successful as possible. Review the Fotomerchant Acquisition Q&A page on our website to see responses to frequently asked questions regarding the acquisition.  Please use the Simplephoto calendar link or contact our support team to schedule a discussion with our team to answer any questions related to Fotomerchant’s acquisition of Simplephoto. 

We hope you are excited by this news and what this means for the future e-commerce and workflow platforms built by the Fotomerchant and Simplephoto teams. You can learn more about the Fotomerchant platform by visiting the newly updated Fotomerchant website at Fotomerchant.com and watch the short videos for their Capture, Studio, Commerce, Portal, and Folio solutions. If you would like a personal demo of the Fotomerchant suite of products, please schedule a meeting using the Fotomerchant calendar link.

Read the press release:

FOTOMERCHANT COMPLETES ACQUISITION OF SIMPLEPHOTO

The world’s #1 workflow platform for volume studios and a pioneer in eCommerce for photographers have come together to transform the global volume photography market.

Customers will be able to unlock even greater value through the release of new automated tools to make their workflow better & faster.

SYDNEY, Australia. - 23rd February 2021 - Fotomerchant, the leading workflow platform for volume studios, today announced it has completed its acquisition of Simplephoto, a pioneer and one of the longest-running eCommerce platforms for the photography market. This marks the first acquisition for Fotomerchant as it continues its expansion into global markets.

Comments on the announcement: 

“Simplephoto is an extraordinary company with an amazing team and a solid product that has been developed over the last 21 years,” said Elmar Platzer, CEO, Fotomerchant. “Combining our highly capable and committed teams and customer bases will provide us with the scale required to further accelerate, what already is an industry-leading rate of innovation. This acquisition perfectly supports our vision for the industry, which is to provide volume studios with an alternative to the old way of working - by delivering powerful AI-driven tools and insights to transform their workflow.”  

“When we first met Fotomerchant a few years ago, we had an instant connection with their team, their passion for challenging the way studios work and improving the industry just really resonated with us,” said William Metz, Founder of Simplephoto. “The workflow solutions and reputation Fotomerchant has built in a few short years are extraordinary. When they approached us last year at SPAC 2020 and offered to acquire us, we knew it was the right decision for our team and our valued customers.” 

A clear goal to move the industry forward

With the acquisition of Simplephoto, Fotomerchant will be further enabled to drive the volume industry forward through innovation and technology. The addition of the Simplephoto team will make Fotomerchant stronger than ever, bringing more than 30 years of expertise together with a singular vision of driving the industry forward.

Working better and faster together. 

Combining the development and support expertise of both the Fotomerchant and Simplephoto teams ensures that customers will continue to receive the best workflow solution possible today and into the future with accelerated innovation and product development.

A relentless approach to quality support

Today’s volume studios need the best support possible and bringing the two most recognized support teams together ensures that Fotomerchant customers will get the most responsive and personal support in the industry.

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